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As you probably know, most single words are very expensive on Pay-Per-Click (PPC) services like Google Adwords. For example, bidding on the single terms "software" or "shareware" would be expensive. However there are lots of keyword permutations that can be much lower cost. Easy Keyword Pro helps you to build lists of these permutations automatically - to help you reduce your PPC costs. Let's look at a simple example to see how this works... You start with a list of original keywords (such as "software" and "shareware"). You then supply a list of terms that can be prefixed and/or appended to each original keyword. For example, you could add the words "free" and "download" to the beginning and end of "software" and "shareware". If you created a list of all permutations, you would end up with a keyword list as follows: software shareware free software free shareware download software download shareware software free shareware free software download shareware download This keyword list contains some terms that will be cheaper than just bidding on the main words "software" and "shareware". This means we can bid less for our clicks, reducing our PPC cost. This is a very simple example. In practice, you would use lots of prefixed and appended words to build a much bigger list. The bigger the list - the lower your cost should be. Easy Keyword Pro helps you to do this - by creating the keyword list automatically. You simply enter your original keywords ("software" and "shareware") and the words to be prefixed/appended ("free" and "download") into the software. The software then builds your complete new keyword list automatically.