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Thanks to the technology, a large sum of people now in the world use smart phones and tablet devices. The population of those who use mobile devices is far larger that of PC users. So for digital publishers, there are a lot of opportunities they can grasp to earn profit though using the platform of mobile devices. When they publish their digital magazines on mobile devices, their publications can not only be used as advertising materials of their products, but allow viewers to shop directly on the pages of the publication, which means, your publication is not only a mesmerizing flip book, but can be a special marketplace that directly sell products to your readers. With the use of customizing tools, digital publishers can add price tags, products information, shopping cart, BUY buttons on their publication to make it become a marketplace. When you have online published your creation, viewers can directly pick items on your book pages while viewing. The new e-commercial platform can exactly improve the business efficiency and can bring more business orders. Your publication now can easily reach mobile users because it's pure HTML5 format which is friendly to all the operating systems and devices.----FlipHTML5 Why mobile publication can bring lots of benefits to e-commerce? A. The first reason why mobile publication can be hugely beneficial is because it's an effective marketing channel. Marketers may generally use TV, newspaper, paper magazines or other media to advertise their products, but they cost a large sum of marketing fees. Using mobile platform to publish digital magazine s as advertising issue can be exactly cost-saving. Your digital publications will be so easy to distribute and need no printing and advertising fees at all! B. Mobile publication brings a large sum of potential clients. As mentioned above, people who use smart mobile devices now take a large part of the population.