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Vuforia refers to an SDK development kit for mobile devices that enables you to create applications that feature augmented real-world environments and elements. In other words, the platform is designed to recognize and track multiple targets images (print media) as well as 3D objects, in real-time. The job of the developers is to position and orient this type of virtual objects in relation to real world images.

Vuforia Model Targets recognize objects by shape, in contrast to existing methods that rely on detailed visual designs typically found on print media, product packaging and many consumer goods. With Model Targets, content can now be attached to objects such as automobiles, appliances, and industrial equipment and machinery. We announced Model Targets as an EAP back in May and have since seen a range of amazing applications built with the technology. If you can’t wait for Vuforia 7 you can apply for early access here.

In response to many of your requests, Vuforia 7 also introduces a new capability for placing content on horizontal surfaces. Vuforia Ground Plane enables content to be placed on the ground, floor, or tabletop, whether indoors or outdoors. Ground Plane will support a wide range of today’s devices and provides an ideal solution for you to build visualization apps, ranging from in-home furniture shopping to design review. Ground Plane will also be included in the Free Unity deployment option once available!

Vuforia 7 introduces Vuforia Fusion, a new capability designed to provide the best possible AR experience on a wide range of devices. Vuforia Fusion solves the problem of fragmentation in AR enabling technologies including cameras, sensors, chipsets, and software frameworks such as ARKit and ARCore. Vuforia Fusion will bring advanced Vuforia features to ARCore and ARKit-enabled devices, in addition to over 100 Android and iOS device models with more to come.